3/19/2014

Case Study | center3962291Foxy Neuf

Expansion into The U. H. Market

Items

TOC \o " 1-3" \h \z \u Executive Synopsis: PAGEREF _Toc382852169 \h 3Problem statement PAGEREF _Toc382852170 \h 4Analysis PAGEREF _Toc382852171 \h 4Impact Evaluation PAGEREF _Toc382852172 \h 5Criteria for a powerful Solution PAGEREF _Toc382852173 \h 5Evaluation of Alternatives PAGEREF _Toc382852174 \h 5Recommendation PAGEREF _Toc382852175 \h 6Action Prepare PAGEREF _Toc382852176 \h 7Appendix A PAGEREF _Toc382852177 \h iAppendix B PAGEREF _Toc382852178 \h 3

Executive Summary: Foxy Naissant has been being a popular earrings brand in Canada with their low-priced high-class goods. With speed growing in community market, Foxy's jewelry offers gradually reached saturation point in Canada. Kluger and Orol, as owners, decided to enter the U. S. market by simply January 2006. Only issue they confronted is to determine which technique of distribution is better. Currently, there are three options Foxy can consider to implement. Participating trade shows

hiring product sales representative

Mixture of doing equally

If Kluger and Orol select one without thoroughly consideration, they may probably are not able to expand U. S. markets, and even take a bath by dumb push. Income Statement

10 Industry events Four Sales Representatives

Finest Case Most detrimental Case Greatest Case Most detrimental Case

Sales $256, 050. 00 $113, 800. 00 $409, 680. 00 $273, 120. 00 Variable expenditure $120, 262. 50 $53, 450. 00 $192, 420. 00 $128, 280. 00 Sales commission $- $- $61, 452. 00 $40, 968. 00

Total CENTIMETER $135, 787. 50 $60, 350. 00 $155, 808. 00 $103, 872. 00 Total fixed expense $94, 333. 35 $94, 333. 30 $15, 920. 00 $15, 920. 00 Operating income $41, 454. 20 $(33, 983. 30) $139, 888. 00 $87, 952. 00 Based on both qualitative and quantitative analysis, Foxy should seek the services of sales representatives in the important fashion hubs for growth of U. S. market. This circulation method features low investment, high return and high efficiency features,...